Kelley Blue Book (KBB) is considered one of the most reliable resources and for determining the value of a used car, and an authoritative pricing guide for selling, buying, and trading cars. The company provides customers, businesses, and consumers with accurate vehicle pricing information. Automotive experts acknowledge that KBB is one of the most popular and trusted guides in automotive pricing. Though Kelley Blue Book was first published in 1926, since 1995, the Blue Book price guide is available online for convenience.
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